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When it comes to coffee, I am pretty open-minded, brewing many different brands with my Keurig. Hell, the use of that single-cup brewer is sacrilege to many aficionados, but I enjoy it. Away from home, however, I drink Dunkin' Donuts, 7 Eleven and, of course, Starbucks. While the Seattle-based Starbucks is not my favorite coffee, I go there more often than the other two. Why? The ambiance. I enjoy being in the coffee shop, as it is trendy and they play interesting music. Oh, and free Wi-Fi!
Starbucks Spotify Premium for Starbucks Partners G. By Mjsshark on 2019-01-26 12:25 AM Latest post on 2019-01-26 11:58 AM by JoseM 1 Reply 126 Views. 'Free' Spotify for partners Si I know I'm late to the party (apologies, I went on a really fun deployment. No regerts) and I come back to find that Starbucks offers free Premium Spotify to all the partners. 'Coming first, Starbucks 150,000 U.S.-based partners (employees) will receive a Spotify Premium subscription, followed shortly thereafter by partners in Canada and the U.K.
Apparently, I am not alone in enjoying the music that is played in Starbucks, as the company is joining forces with my favorite streaming music service, Spotify. While this partnership seems odd on the surface, it actually makes a lot of sense.
'Coming first, Starbucks 150,000 U.S.-based partners (employees) will receive a Spotify Premium subscription, followed shortly thereafter by partners in Canada and the U.K. This fall, Starbucks partners can help shape the in-store music programming using tools provided by Spotify. These partner-influenced playlists will then be accessible on Spotify via the Starbucks Mobile App so that customers can stream music anywhere, anytime from their mobile device', explains Starbucks.
Wow, Spotify Premium for all Starbucks employees? That is a very sweet perk!
The coffee giant further explains, 'in addition, Spotify users will enjoy opportunities to obtain 'Stars as Currency' for My Starbucks Rewards loyalty program. This will represent the first time that Starbucks loyalty program stars can be accessed by a third party for the benefit of Starbucks MSR members and Spotify users. Spotify will also include a dedicated section on Spotify featuring new playlists from Starbucks and its most popular music from the past 20 years, available to all Spotify users'.
My favorite aspect of this partnership is the Starbucks-curated playlists. While this would seem like nothing more than a marketing ploy coming from any other company, the coffee seller has made music a part of its experience for many years. It should prove to be a great way to discover new music.
Hopefully this will make more music available to the coffee shops too.
Daniel Ek, CEO of Spotify explains, 'Starbucks has a rich music heritage and customers who are passionate music fans which makes us incredibly proud to be their music partner. Spotify has powered more than 25 Billion hours of listening around the world so far, and we're looking forward to creating unique in-store music experiences while also making more than 20 years of popular Starbucks music available to both Starbucks customers and Spotify’s 60 Million global music fans'.
What do you think of this partnership? Tell me in the comments.
Photo Credit: Sorbis/Shutterstock
In mid-February, coffee retail giant Starbucks confirmed it was to stop selling music CDs.
It was a big blow for the format: not only does Starbucks own more than 21,000 outlets across the world, but ever since buying US music retailer Hear Music in 1999, it took records seriously – selling millions of units each year and securing exclusives from the likes of Paul McCartney.
Now Starbucks is back in the world of music, but its days of shifting physical records appear to be over.
The company has confirmed that it is entering into a multi-year exclusive relationship with Spotify, initially in its 7,000 US stores but soon expanding to the UK and Canada. The US roll-out will take place this autumn.
The deal links Starbucks’ 10 Million ‘My Starbucks’ Reward members with Spotify, offering users free coffee as well as ‘unique access to Starbucks music on Spotify and the ability to influence in-store playlists’.
Perhaps more significantly for Spotify, its $9.99-per-month premium tier will be heavily promoted by Starbucks to customers.
150,000 U.S.-based Starbucks employees (‘partners’) will receive a Spotify Premium subscription – an initiative that will also be rolled out to the UK and Canada. Starbucks is believed to employ over 190,000 people worldwide.
These ‘partners’ will then be permitted to programme music in their stores using tools provided by Spotify. Their playlists will then be accessible on Spotify via the Starbucks Mobile App.
In addition, Spotify users will be able to obtain ‘Stars as Currency’ for My Starbucks Rewards loyalty programme – meaning free coffee and food.
“Starbucks has a rich music heritage… we’re incredibly proud to be their partner.”
Spotify Starbucks Partners Premium
Daniel Ek, Spotify
Starbucks Partner Spotify Instructions
This represents the first time that Starbucks loyalty programme stars can be accessed by a third party.
Spotify will also include a dedicated section on Spotify featuring new playlists from Starbucks and its most popular music from the past 20 years, available to all Spotify users.
“For over forty years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture. And we are delighted and honored to bring Spotify directly to our customers,” said Howard Schultz, chairman and CEO of Starbucks.
“Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.”
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Daniel Ek, CEO of Spotify, commented: “Starbucks has a rich music heritage and customers who are passionate music fans which makes us incredibly proud to be their music partner.
“Spotify has powered more than 25 Billion hours of listening around the world so far, and we’re looking forward to creating unique in-store music experiences while also making more than 20 years of popular Starbucks music available to both Starbucks customers and Spotify’s 60 Million global music fans.”
Added Kevin Johnson, president and COO of Starbucks: “We plan on building one of the most robust digital ecosystems of any retailer in the world. Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favorite music,”
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“Starbucks ability to innovate with partners such as Spotify, creating new ways and platforms to engage with our customers, will afford us unprecedented interconnectivity across all of our capabilities, and provide new access points for Spotify as they continue to grow globally.”Music Business Worldwide